Making is fast now.
Judging is the work.
I turn my judgement into rules my agents follow. Where the rules don't reach, I decide.
AI pushes back. I decide.
Before any screen, I write the core task in one sentence. AI cuts every feature that doesn't serve it and argues against my key ideas.
For Gratula, a kids' party planner, guest headcounts left the RSVP. Yes or no plus an allergy note was enough.
Agents iterate. I sign off.
One agent frames the problem, one designs, one scores the result against my rules. A low score means another round. No design ships until I've reviewed it.
What I change in review goes back into the rules.
I hand over more than screens.
Before handover, I check accessibility and work through fixes with QA. With the PO, I define the KPIs and the tracking events that measure them.
On the BMW app in 2020, market and model rules lived in a spreadsheet, outside the system. Now my rules live in one place my agents read.
